SEP 8, 2026 · PREPRINT
BAFF: Bid-Aware Filter Family for Mitigating Training Data Interference in RTB A/B Tests
arXiv
A novel methodological approach to A/B testing bias in RTB systems, demonstrated in simulation and one live deployment, but lacking peer review, formal statistical inference, and independent replication.
Reported
Business metrics preservedCPC, CTR
Comparison armslog-sharing, log-splitting, filter-based va…