SEP 10, 2026 · PREPRINT
Generative Marketing Mix Modeling: A Causal Inference Framework Linking GEO and GEM to Business Impact
arXiv
A methodological framework with simulated data that raises questions about causal inference in generative AI marketing; not yet validated on real business outcomes or empirical data.
Study details
DesignMethodological framework with simulation va…
InterventionGenerative Engine Optimization (GEO) and Ge…